Reyes Custom Millwork
Case Studies/Reyes Custom Millwork
Dallas · Custom Cabinetry & Millwork
#1 for Dallas custom cabinets, 6.7× the traffic.
Reyes Custom Millwork builds custom cabinetry for Dallas homes. We took a near-invisible site and made it the first name Google gives homeowners.
What we did
One keyword, locked down first.
Reyes had the craftsmanship. What they didn't have was a single page ranking for the searches homeowners actually type. We fixed the second part.
01
Locked down the money keyword
"Dallas custom cabinets" and "custom cabinets dallas" — the exact phrases homeowners search — now sit at #1 and #3.
02
Built topical depth around millwork
Supporting pages and on-site content around custom millwork, not just cabinets, to widen the net without diluting the core keyword.
03
Kept it local, not generic
Every page speaks Dallas first — no chasing the unwinnable national "custom cabinets" keyword while ignoring the local searches that actually convert.
The results
The #1 spot in Dallas cabinets.
Monthly organic traffic
234
up from 35 · 6.7× growth
#1 rankings
2
"dallas custom cabinets" + brand name
Top-3 rankings
4
of 5 core keywords tracked
A sample of the keywords ranking today
Source: live rank tracking, Dallas/TX| Keyword | Position | Search volume |
|---|---|---|
| dallas custom cabinets | #1 | 70/mo |
| reyes custom millwork | #1 | 10/mo |
| custom millwork dallas | #2 | 10/mo |
| custom cabinets dallas | #3 | 70/mo |
| custom cabinets | #11 | 210/mo |
More results
Other Dallas businesses winning on Google.
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