Pay Per Click Marketing

Pay Per Click Marketing (PPC)

Pay Per Click Marketing (PPC) is a type of internet advertising that is used to drive traffic to your website. With PPC, you pay a search engine like Google or a social network like Twitter each time your advertisement is clicked. You can also use a PPC ad on other websites where it becomes a sponsored ad. With PPC, you are in effect “buying” visits to your website, rather than “earning” visits through SEO. At Ranked International we can develop a customized, high return PPC strategy to grow your business faster.

Benefits of PPC Advertising

PPC can be used as a short-term source of revenue while we build your ranking, and it can become a long-term asset as an addition to your SEO strategy. If you are not at the top of Google and other search engine rankings, you are losing out on customers. With PPC, you can boost your internet marketing with faster results and greater success.

PPC is extremely targeted to the people who are most likely to use your products and services. You can target demographics like age, gender, geographic location, language and others. PPC is typically a cost-effective addition to your overall marketing plan. The team at Ranked International reviews the Cost Per Click (CPC) before making recommendations for your company. In the US, the average CPC is $1 - $2.

Ranked International Pay Per Click Marketing Services

These are some of the PPC digital marketing services we provide:

  • Advertisements: Attention-grabbing advertisements targeted to your customers
  • Advertising Effectiveness: Through split testing and comparisons of different ads
  • Keywords: Comprehensive keyword research and monitoring so you appear in the right searches
  • Targeted PPC “Mini-Campaigns”: Target a location or a specific product
  • Optimized Landing Page: A landing page for visitors to your PPC ads
  • PPC Remarketing: Marketing campaigns that reconnect past site visitors
  • Data Tracking Reports: Detailed reporting showing proof of ROI

The digital marketing pros at Ranked International will partner with you to create effective ads that aim for a high conversion rate. We conduct comprehensive keyword research so your ads appear in the right searches, and we set up split testing to determine which ads are the most effective. PPC “min-campaigns” within the larger digital marketing plan can target a particular city or neighborhood, or feature a particular product or service.

We can create a specialized landing page to sell your products and services to the visitors who have clicked your PPC advertisements. In addition, we will reconnect previous site visitors through remarketing campaigns to increase your sales. At Ranked International, will provide you with proof of your Return on Investment (ROI) with detailed, customized reporting based on data tracking tools built into popular PPC services.

Ranked International: Digital Marketing Services that Get Results

Count on Ranked International to create a customized digital marketing plan for your business. Our comprehensive roster of services includes:

  • Local SEO
  • Search Engine Optimization (SEO)
  • Technical SEO (organic SEO) 
  • Retargeting ADS
  • Pay Per Click Marketing (PPC)
  • Social Media Marketing (SMM)
  • Online Reputation Reviews
  • Website Design
  • Logo Design
  • Business Photography
  • Business Videography
  • Content Writing 

We evaluate the effectiveness of your campaign with continuous tracking, analytics and reporting so you can reach your goals.

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